The study also shows that only 15% of the respondents said app stores were the preferred model of distribution. More than half preferred direct sales to companies and end-users. 70% thought that app stores shouldn't impose restrictions on price, and almost half said that there should be no content restrictions. Janel Garvin, the CEO of Evans Data, says "there could be a big upside for any vendor bold enough to deviate [from the 30-70 revenue split].” It's true, because some operators once took 40% of the cut, and now that has changed.
Quickly, here were some other (random) highlights of the survey:
- Ten percent currently use Objective C, but that is expected to grow to almost 12% next year.
- Thirty-six percent of developers plan to include services that communicate with messages formally defined via XML Schema.
- Almost two-thirds (64%) use agile development techniques at least some of the time.
So what do you think about 30-70 being the norm? Is it fair?
What revenue split would be fair?